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Demand Generation Manager

Overview
There is a good chance you already know the Miller Heiman name as one of the most well-known and respected brands in the sales and service training industry. But what you may not know is how we have reinvented ourselves and now we have set out to reinvent the industry.
At Miller Heiman Group, we have a proud legacy-built on a combination of the most experienced people in the business and the most trusted solutions in the market, built on historic brands such as Miller Heiman, Huthwaite, AchieveGlobal, Impact Learning Systems, and solutions like SPIN?? Selling Conversations, Strategic Selling??, Professional Selling Skills??, and Conceptual Selling??. But innovation rules business today so we invite you to experience the bold, powerful and innovative NEW Miller Heiman Group. With newly designed solutions, technology that only we can deliver, and the world's leading research on sales performance, you'll see innovation in how we think, and how we drive profitable sales with our customers.
The Impact You Will Have:
The Demand Generation Manager will join the Chicago based marketing team and will help to build our global capabilities. As a key member of the Miller Heiman Group Marketing organization, reporting to the Director of Demand Generation, this individual will play a critical role in the implementation of the lead pipeline and will own the day-to-day management and use of the Marketing Automation System (Marketo) and its integration with Salesforce.com. The Demand Generation Manager will combine a mastery of inbound marketing, lead generation, digital marketing, and marketing automation and will maximize usage of Marketo functionality to optimize marketing programs and correctly track lead interactions across marketing channels, implement system governance across global users, and align data and processes to closed-loop reporting. Ability to collaborate within the organization (IT, global marketing and sales) and outside (Marketo, marketing consultants, marketing technology vendors) is required for this role.
Responsibilities
A Day in the Life:
Work as much with sales as with marketing; this individual should be extremely comfortable living in both worlds
Scope, create, and test global nurture programs that align content offers to the buyer's journey
Work with marketing leaders to define cross-channel marketing initiatives and align Marketo programs to meet defined goals
Work with the Director of Demand Gen to create a B2B demand gen program that is best-in-class by collaborating across the organization to fill the funnel with high-quality leads that quickly convert into high- quality opportunities at the expected volumes
Optimize existing personas, lead-to-opportunity funnel, content marketing and thought leadership programs
Generate reports in Marketo and Salesforce.com to identify trends and benchmark and track progress of global marketing efforts
Balance the investment in ROI-oriented marketing with experimentation, testing and innovation
Work closely with our product organization to identify opportunities to improve and grow specific lines of business; analyze and evaluate the effectiveness of marketing campaigns, methods, costs and results
Keep up with key marketing automation industry best practices and identify ways to best leverage trends to support marketing initiatives
Qualifications
What You'll Need:
4-6 years of marketing experience working on a demand generation programs
2-4 years of experience working in Marketo & Salesforce (Marketo certification a plus)
Extensive experience in lead-focused-website design, email optimization, search, ppc, social, pr and content
Self-starter that thrives on working in a fast-paced environment with global responsibilities
Excellent communication skills and demonstrates strong attention to detail
Excited by the task of being part of a global team and worldwide processes related to demand generation
Bachelor's degree required; MBA or Masters preferred
What You Get:
Access to some of the richest professional development programs as a part of the TwentyEighty group of businesses.
A variety of benefits depending on your global region. Programs may include health benefits, life insurance, income protection and retirement savings plans with employer contributions to assist with your health & financial security today and in the years ahead.
Access to health benefits and wellness programs for employees and families. Depending on your region, you may have access to onsite fitness facilities, a wellness stipend program or company-sponsored wellness events.
The ability to work in a flexible work environment.
Professional development support as we want YOU to be successful in your career. Our team will work with you to establish the goals you are trying to achieve in your profession.


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