Marketing Manager - B2B Transportation Technology
Who we are Verra Mobility is a global leader in smart mobility. Verra Mobility fosters the development of safe cities, working with police departments and municipalities by operating more than 4,000 red-light, speed, and school bus stop arm safety cameras in more than 200 jurisdictions across North America. The company also creates smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for more than 8.5 million vehicles. Verra Mobility is a leading provider of connected systems, processing nearly 165 million transactions each year through connectivity with more than 50 individual tolling authorities and more than 400 issuing authorities. Arizona-based Verra Mobility Corp. currently operates in 15 countries and in 22 languages. The company is constantly looking toward the future, ensuring it creates relevant solutions today that will work tomorrow. Seeking to understand new customers, regions, and businesses that will shape tomorrow's smart mobility experiences, Verra Mobility strives to ensure more people around the world reach their destination safely and easily. Keeping its core principles front and center, Verra Mobility is fueled by relationships, driven by impact, guided by what's right, and energized by what's next. Position Overview Verra Mobility's Mesa office is hiring a Marketing Manager. This position is responsible for developing, implementing and executing b-b marketing and communication projects and campaigns for products, services and brand in our Commercial Services business unit. Working cross-functionally, you will own the planning, management, execution, optimization, and reporting of campaigns. You will play an integral role in the overall direction and fruition of creative ideas, benchmarking performance of all campaigns, effectively utilizing marketing analytics and ultimately driving the initiatives responsible for attracting potential customers as well as retaining existing ones and accelerating awareness of the brand within specific segments. This is an ideal opportunity for those who enjoy creating impact and having deep involvement in marketing projects. Essential Responsibilities Develop and manage co-marketing programs with key channel partners Creation and development of marketing materials specific to campaigns or events. Leverage knowledge about online and offline channels to ensure campaign plans are thorough, integrated, and best positioned for success. Brand and product storytelling with the ability to craft sales and marketing presentations that align to messaging Develop solution content, messaging and sales enablement materials throughout the product lifecycle including sales presentations, videos, sell sheets, white papers, presentations and digital assets Copywriting and editing. Creative copywriting. Content creation. Content management including website, digital and print. White papers. Assist in the creation of sales, reporting and event presentations Event management and coordination; including researching appropriate events, recommendations and logistical management Advertising coordination; including coordination of creative asset development, deadline management, budgeting. Create, maintain, and implement content marketing plan and calendar Management of promotional materials including design and inventory. Promote business unit and product awareness through industry involvement, publications, interviews and speaking opportunities. Produce reporting on key marketing activity performance Maintain effective, cohesive, and engaging brand messaging both internally and externally Qualifications Minimum 5 years
experience in marketing with an emphasis on B-B campaign and brand development Campaign and detailed project management with regular reporting Demonstrable experience in writing and crafting messages for specific audience types Excellent project management and communication (written and verbal) skills Excellent understanding of how all current traditional and digital marketing channels function Strong understanding of integrated marketing utilizing both traditional and digital marketing tactics Experience with marketing database management and maintenance Highly creative with demonstrable experience leading creative projects with a team and agency partners Working knowledge of design principles, best practices, and content management platforms Knowledgeable with digital tools such as WordPress, Google Analytics, Social Media Platforms, Paid Media Looking for the right candidate in either PST or MST! Aligned with Verra Mobility Values:
Do What's Right - We've committed to doing the right thing for each other and for our customers - integrity is our DNA Lead With Grace - We embrace the importance of our colleagues and customers and always treat them with kindness and grace. Own It - We foster a culture of accountability and excellence, where going the extra mile is standard practice. Win Together - We are ambitious and like to win, but we know we win more when we include others and work together.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
experience in marketing with an emphasis on B-B campaign and brand development Campaign and detailed project management with regular reporting Demonstrable experience in writing and crafting messages for specific audience types Excellent project management and communication (written and verbal) skills Excellent understanding of how all current traditional and digital marketing channels function Strong understanding of integrated marketing utilizing both traditional and digital marketing tactics Experience with marketing database management and maintenance Highly creative with demonstrable experience leading creative projects with a team and agency partners Working knowledge of design principles, best practices, and content management platforms Knowledgeable with digital tools such as WordPress, Google Analytics, Social Media Platforms, Paid Media Looking for the right candidate in either PST or MST! Aligned with Verra Mobility Values:
Do What's Right - We've committed to doing the right thing for each other and for our customers - integrity is our DNA Lead With Grace - We embrace the importance of our colleagues and customers and always treat them with kindness and grace. Own It - We foster a culture of accountability and excellence, where going the extra mile is standard practice. Win Together - We are ambitious and like to win, but we know we win more when we include others and work together.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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